OlgaV Design

MAGPIE'S. Brand identity.


Logo & Brand identity. Advertising posters.

Magpie’s is a local store selling beads, stones & other accessories for jewellery making craft. The brand believes that jewellery is a very important piece of any outfit that makes it different, unique and adds zest to the casual wardrobe. Handmade jewellery is for colourful women and this is a great way to express their personality & artistic flair.

I came up with the naming idea as well as designed logo & brand identity for the store. The symbol of a magpie bird reflects interest and curiosity to bright, sparkling, colourful and noticeable designs that is also associated with jewellery pieces.
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A set of posters has been designed to promote jewellery making classes organized in the store. They visually stimulate customers to be engaged with the brand and showcase that making jewellery is fun and captivating activity. 
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